It would make sense to think that the more things you can get done in the least amount of time the more productive you would be.

Heck, if you can do many things at the same time even better, right?

Wrong!

Sure, I’ll admit that at one time it seemed that bouncing the baby on my lap, writing a blog post, listening to a teleseminar and starting dinner all at the same time were a great use of my time.  The more things I could possibly fit in at the same time became like a multi-tasking badge of honor that was somehow indicative of my super mom me2009_07_02 frustratedets She-ra wannabe persona.

Of course, the burnt dinner, the crying baby, the unfinished blog post and not being able to recall one single thing from the coaching call told quite a different story.

So I’m gonna make it easy for you and sum up the truth about multi-tasking in ONE sentence.

Here it is…

Multi-tasking KILLS your productivity.

Instead of concentrating your efforts like the sun’s rays thorugh a magnifying glass,  multi-tasking spreads the beam of your focus so thin that it reduces to almost nill the effectiveness of what you do.

So instead of doing more things well, you do more things half-arse or not finish them at all.  Which we would all agree is a bad thing.

Instead of feeling confident about goals accomplished, you feel failure at the things still left on your To-Do list.

Instead of being clear about what you are doing at the moment, your thinking becomes muddled and hazy.  What’s even worse is that you develop a habit of erratic thinking that spreads to all areas of your life.

What did I do to overcome this?

I had to re-train my mind to focus.  You see, focus is a skill like painting, or hitting a baseball, or playing the guitar.  And like any skill it improves with practice.

If you can learn to focus on the task at hand,  wether its spending time with your kids, editing a video, writing an email to your subscribers, or simply enjoying a day off away from the computer you’ll be able to accomplish whatever you want.

Which is what being productive ultimately is.  It’s not about being busy for the sake of checking things off your list.

It’s about doing the things that will get you from where you are to what you want. Whatever that is for you.

So today I’m going to share with you two things you can do that will help build your “focus” muscle.

First, get and use a timer.

2009_07_02 timerUsing a timer is probably the single most important thing that helped me shoot my productivity through the roof.  You can use a stopwatch, your iPod, an online timer, an old-fashined handheld one, whatever you want as long as you can countdown in increments of time and it gives you some kind of alert when time is up.

Here’s how to use it. Decide what you are going to focus on and set your timer.  Do not work on anything else until the timer goes off.  Turn off the phone, skype, IM, Twitter, email, and any other distractions.

If you’ve never used a timer I suggest you start out with 15 minute increments.  As you get better on focusing you can increase to 30 then 45.  I wouldn’t recommend going past 60 minutes at the most unless you get obsessed with your work and are really hard-core like me. :-)   You know if that is you.

But for most, stick to 30-45 minutes max.

When the timer goes off, take a break.  Physically change what you are doing.  Stand up and walk around, go to lunch, get a drink, whatever works for you to clear your mind.

After that, set the timer again and re-focus.  You can work on what you were working on if you didn’t finish or go on to something else.

After some time, something interesting will begin to happen.  You won’t need the timer.

Once you develop the habit of focus, you’ll be able to pull yourself in to that state as easily as putting on a pair of socks.  It just takes a little bit of time and practice. (Pardon the pun. ;-) )

I said I would share with you two things to help your productivity and focus, but this post is getting a little long so I will be posting a follow-up to this next week instead.

I’ll tell you about a great sweet little free tool I’ve been testing the past few months that helps you easily and effortlessly track how productive you are on the computer and also my absolutely favorite way to banish distractions in your business.  Probably not what you think.

Be on the lookout next week. :-)

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This is a fascinating video from TED by Clay Shirky on the largest increase in expressive capability in human history – the social web. It’s about 17 minutes long and worth the view.

Favorite quotes by Clay Shirky from the video:

“What matters is not technical capital, it’s social capital.”

“Tools don’t get socially interesting until they get technologically boring.  It isn’t when the shiny new tools show up that their uses start permeating society.  It’s when everybody is able to take them for granted.”

“The moment our historical generation is living through is the single largest increase in expressive capability in human history.”

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Perception is everything.  At first glance the following ad had an entirely different meaning to me.

Then I saw the space between the words “Love” and “Making”.  Ohhhh!!!

Completely different ad don’t you agree?  :-)

love_making-movies

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2009_05_23_red_doorIf the front door doesn’t catch people’s attention, they won’t come in.  The headlines of anything you write – blog posts, email subject lines, ads, etc., are like doors.  It doesn’t matter how great the content is inside if nobody opens the door.  So your first job is to get people to want to come inside.  Darren Rowse from Problogger wrote a blog post on 15 Ways To Rework Your Next Blog Post Title.

Obviously the article’s focus is blogs, but I think the 8 tips for writing compelling blog post titles are applicable to all headlines.  It’s really a small and basic lesson in copywriting.  For your convenience I’ve reprinted the first 8 tips, though I recommend you read Darren’s entire post here.

1. Communicate a Benefit – a title should tell readers something that they’ll ‘get’ by reading your post.
2. Create Controversy or Debate – not suitable for every post title but there’s nothing like Debate to get people checking out a post.
3. Ask a Question – in my experience posts with questions in the titles tend to get read more than others – they also are better at stimulating comments from readers.
4. Personalize Titles – for example: using ‘you’ in your post title (and post) can have a real impact and take a post from the realm of ‘theory’ into a more personal post.
5. Use Keywords – keywords that signal to readers and search engines what your post is about can help draw in significant traffic if you use them well.
6. Use Power Words – Not all words are created equal – some evoke a powerful response in readers – words like ‘free’, ’stunning’, ‘discover’, ‘warning’, ’secrets’, ‘easy’ etc all work well in my experience of blogging.
7. Make Claims and Promises – as long as you can back them up in your post – a big claim or promise can get someone’s attention.
8. Humor Titles – be careful with this one – funny can work great but it can also leave your readers very confused if it’s too cryptic…. or if it’s just not funny.

Reprinted from Problogger.net

By the way, all these tips are also applicable to Twitter.  Your Twitter tweets are really just headlines. Posting links to content with creative headlines you come up with is a great way to hone your headline writing skills.

Tracking however is essential to do this so that you can see which headlines get the most response.  Sometimes headlines I think are great end up flopping and ones I think are duds get hundreds of clicks.  So make sure you track!  My favorite tools to do this are Budurl and Hootsuite.

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A few weeks ago I got an envelope in the mail that really caught my attention. It was in a translucent envelope through which I could see the following card:

twitterpost1

I pushed the other mailed aside and opened it at once.  I had to see who it was from.  It was from Enthusem, a company that makes sending personalized printed greeting cards as easy as sending an email.

I know of other options that let you send a single printed greeting card but what I think makes Enthusem really ingenious is that you can attach electronic files like videos, PDFs or web pages just like email.  The recipient gets a unique “Pickup Code” which they type online to see.

twitterpost2

They even provide reporting that tell you when the recipient sees your online attachment. Which means your direct mail campaigns are measurable.

The cost is based on credits.  The more credits you buy at a time, the less the cost of sending a mailer. Although the cost is reasonable, I wouldn’t use it for mass random mailings. But if you strategically select customers, prospects, or colleagues, the return on investment could well be worth it.

This combination of the card AND the online attachment really make the difference.

Standing out is no longer enough, you also have to be memorable. I experienced it first hand and Enthusem is definitely both.

To give Enthusem a free try, click on the button below:

Try Enthusem Free

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