Reading time: 4 – 6 minutes

“One sip and you will find that all your endeavors succeed. At least until the effects wear off.”

Professor Horace Slughorn in Harry Potter and the Half-Blood Prince

We were watching the latest Harry Potter movie with my 8 year old son, who is a fan, when we heard about “Liquid Luck”, a magical potion that guarantees success.

I smiled and chuckled. Although the potion might not exist, the fear of failure and the fantasy of succeeding at everything we try HAS always existed.

It might not be called “liquid luck” but the search for the “magic bullet” or “quick fix” or the next big product launch that will solve all your problems and grant you everything you desire like the wave of a wand is as real as it is in fiction.

We’ve all wished for our own “liquid luck” at one point in our lives.

I’ve done it. You’ve done it.
It’s natural.

Yet, understand this.

It will NEVER get you what you want.

Why?

Simple. IT DOESN’T exist.

To really succeed you’ll have to change the belief in ANY magic “anything”.

Here’s how to do it.

CHANGE how you think about failure.

There is a quote from Eben Pagan that explains this better than I’ve ever heard.

Write this down…

“To immediately eliminate failure, learn from it.”

That is how some of the biggest flops in history have been turned into massive successes.

Like…

Michael Jordan, after abruptly retiring from basketball to pursue a lackluster and much criticized career in baseball, learned from it and returned to basketball to lead his team to not one but three additional championships.

Or…

Apple designed a personal computer in the early 80’s called Apple Lisa at a cost of $9,995 ($21,660 today).

The result?

Apple ended up burying it’s last 2,700 Lisas in a Utah landfill in 1989.

I’d say they learned a few things and a little something called an iPod and later an iPhone have well made up for this flop.

One more…

When Fred Smith was told his idea for an overnight delivery business was stupid or his planes were reposessed or his employees had to go to liquor stores to cash their checks to give him more time to cover the payroll, it wasn’t failure to him.

Now?

Fedex is a $37 billion dollar company.

So if I can leave you with something this year,
it’s THIS…

If you learn from failure and continue adjusting your course, it ceases to exist.

And before you know it.

You’ll arrive.

And that my friends is liquid luck that NEVER wears off.

*************
This was my last post this year.
Thank you for being a loyal subscriber.
If you are reading THIS far you are.

I’m taking the rest of the year off to celebrate Christmas, plan the coming year and focus on family.

Next year will be even bigger and better than ever and I’ll be back with you again with LOTS of great things and plans to continue to serve you.

(I’ll fill my loyal newsletter subscribers in FIRST on what I’ve been working on behind the scenes. So make sure to subscribe and stay tuned…)

Merry Christmas, Happy Holidays and like a friend says Blue Skies!

Love,
Yisel

P.S. Let me hear from you.
Comments, hate mail, and replies all welcome here

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Reading time: 3 – 5 minutes

The other day I read the story of a woman walking along with three little girls at the airport.  They were skipping and singing excited to meet Daddy coming home on a jet.  Their eyes shining with eagerness and anticipation.

When the passengers started streaming in you could pick out their Daddy immediately because their eyes were completely glued on him.  But Daddy’s first look was for his wife and the first words out of his mouth were, “Why the heck didn’t you bring me my top coat!?”

The story goes on to say, “You see, here was a man who had an opportunity to be great, and he didn’t recognize it.”

How many times do we have an opportunity to be great, and pass it by?

How many times do we do what’s urgent instead of focusing on what really matters most?

Several months ago I told you about a simple tool that helped shoot my focus and therefore my productivity through the roof.  If you didn’t catch that post you can read it here:

The Multi-Tasking Myth Debunked

I also told you I would be revealing to you another  tool I have been testing that helps you easily and effortlessly track how productive you are on the computer so you can banish distractions and…that’s right, you guessed it…

focus on what matters most!

It’s called Rescue Time and you can  sign up for ‘nada’ by clicking here.

With this tool you can:

• set goals that will nudge you in real time
• block distracting sites for short or long bursts of focus time (this one is my favorite)
• see ‘purty’ colored graphical breakdowns of the time you spent on apps, sites, or documents you use
  Bright blue = “good” time.
  Red = “bad” time.
• and for the twisted minds amongst you I suppose it could also be used to see where your significant other or kids are spending their time online.
  (Although for this you will have to upgrade to the pro version so your own personal stats aren’t affected OR just turn tracking off whenever you’d like.)

Here’s why I hate this tool:

It’s not always pleasant to see an unbiased look at where you are REALLY spending your time.

In this respect, Rescue Time, can turn into a nagging mother looking over your shoulder with a look of disapproval.  But let’s face it, you can always count on momma to smack you right in the face with the truth when you need it the most and least ask for it.

And here you were, smugly thinking you were so productive when in reality after looking at your stats you’re forced to say, “WHAT!!? I spend THAT much time frolicking on Facebook looking at old Grandpa Joe’s pic’s of his weekend out with the ladies?!”

Hmmm, see what I mean?

Not exactly the picture of an entrepreneurial peak performer is it? ;-]

Now for the reason I love this tool.

Ready?

You’re forced to say, “WHAT!!? I spend THAT much time frolicking on Facebook looking at old Grandpa Joe’s pic’s of his weekend out with the ladies?!”

Yup, that’s right.  I love it for the same reason I hate it.

Because trust me, the next time you reach to check your email or social networking site for the umpteenth time unnecessarily, you’ll think of good old momma Rescue Time watching your every move.

And that my friends can be a good thing.

So there you have it.

Here’s the link to sign up again:
http://yiselg.com/go/rescuetime

And remember…

Be great!

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Reading time: 2 – 2 minutes

It is said in marketing you should be the red elephant in a room full of grey elephants.  Hmmm, sounds like sane advice.  After all,  you want to be noticed,  differentiated from you competitors and “Stand out“, right?

Not so quick.

Standing out for the wrong reasons can be worse than not standing out at all.

Two perfect examples…

It was Saturday night and hubby and I where watching the US Open expecting to see and hear the usual sights and sounds of an elite level competition.

What we didn’t expect was how Serena Williams “stood out“.

Not by winning or giving a full out effort to the end, but by going ballistic on a line judge, dropping a few F-bombs and letting the judge know what part of her anatomy she would be shoving the ball into.

Tsk, tsk, tsk, tsk.

Disappointing to say the least.

Not exactly the behavior you expect from a ‘CHUMP-ion’.

Then, the next evening, LIVE at the MTV VMA awards, yet something else “stood out“.

Just as Taylor Swift is giving her acceptance speech, Kanye West rips the microphone from her to give a performance of his own by squawking about who he thought should have gotten that award instead.

Can you spell NO SHAME or should I say NO BRAIN?

But the story wouldn’t be complete without ONE more example.

You see, later that night, as Beyonce accepted HER award, she graciously called Taylor Swift on stage to let her have the moment that had been stolen from her before.

Finally, amongst the madness, another way to stand out.

Yet this time with real class and for the right reasons.

That’s the difference.

Now go stand out the right way!

P.S.  The totally new approach to standing out with your marketing on Twitter that I told you about is closing the doors tomorrow (Tuesday Sept. 15) at midnight EST.  This is your last chance for the FREE DVD offer.
http://www.budurl.com/twittermethod

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Reading time: 2 – 2 minutes

I wasn’t sure wether I was going to tell you about this or not, but since I’m on the front page as one of the featured videos, I figured I wouldn’t be able to keep it a secret.

Plus, how good a friend would I be if I didn’t tell you about something I personally reviewed and found to REALLY work.

If you’ve been around the online marketing world any length of time, you’ve definitely seen the hype by marketers surrounding Twitter and all the mumbo jumbo about getting tons of followers and following.

Well, I’ve done it all and this is by far the best I’ve seen.

You don’t have to have a bunch of followers.

You don’t have to follow tens of thousands of people.

You don’t need a product.

The truth is, if you learn the tactics to place yourself in the right place at the right time, you’re golden!

To see how it’s done, my friend Tom is giving away a  FREE DVD with 7 separate tactics that you can implement immediately without any extra software or services.

There really aren’t very many DVD’s left.  (Sorry, that’s my fault.  I should have told you sooner.)

So if you are interested at all, I would hurry.

Get Your Free Twitter Toolkit DVD Here

P.S.  I’m the one on the first video below the fold on the right.  Yes, the one with the terrible lighting and shadows.

P.S.S.  I haven’t forgotten about a free tool I promised to tell you about that I learned from Tim Ferris, the NY Times best selling author.  I’m loving it and hating it. You’ll see why.  Anyway, I’ll send that to you soon.   I just didn’t want you to miss out on this in case you were interested.

Get Your Free Twitter Toolkit DVD Here

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Reading time: < 1 minute

I learned about this video from Tom McCarthy.

It’s only a minute and it speaks for itself.  Quite powerful – enjoy!

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