Why Social Media Marketing May Not Be The Answer For Your Business

Mar 28, 2009 in Branding, Entrepreneurship, Marketing

Reading time: 1 – 2 minutes

internet "Just put yourself out there" is the lame advice you hear from most so called social media experts. So you get a Twitter account, set up a Facebook fan page, get a Friendfeed, get on Seesmic, Ustream, etc., etc.

But it’s not the answer. Just having a social media presence doesn’t replace a good product, no, scratch that, it doesn’t replace an OUTSTANDING product. So before launching your social media campaign, the first question to ask yourself is, "Do you or your product have what it takes?" In other words, can your product or service deliver the benefits it promises?

Gary Vaynerchuk in his talk at Austin’s SXSW conference says it best, albeit graphically,

"You could have the greatest marketing campaign of all time but if your bottled water tastes like ass, you aren’t going to win. But if your bottled water lights up the world and gives you money and nobody knows about it and you don’t know how to tell that story, you’re not gonna win either."

So it’s not just the social media presence, but the presence backed up with outstanding content and value.

Please comment, let me know what you think.

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Jef Nance

hey, Yisel, you hit on a big factor here, marketing (social media in this case) only goes so far... ultimately it's the product that succeeds or fails.

Is the jury in on social media, anyway? Does it really convert? Can't hurt, but I'm still unconvinced it's the BEST place to put our time... Great job, Yisel, lots to consider...

-jef

www.deceptionsecrets.com

Rod

RE:Twitter

To Follow or Not to Follow?
If you decide not to follow someone that is following you, do you "Block" them or just let them stay and not respond?

Thanks

Ahad Kamal

Good call on this article. As an account exec for an up and coming SM analytics company, every day I see dozens of businesses in every stage of social media marketing. Those who are just beginning, ones that get it, and some that need to go back and re-evaluate their game plan.
I like how this entire blog is about simplicity. Our motto is the same as our software can at first glance , seem overwhelming.

Karen Chia

Hi Yisel,

I think Social Media do have it's place in business, just that it's not only about the tools used for the execution of a online marketing campaign or about the product totally. I would rather see it as an interactive participation between the end users and the producer. As per what I had on this post that I had --> http://www.ministryofsocialmedia.com/89/social-...

Yisel Guajardo

Of course social media has a place in business! But just having "a place" doesn't guarantee results. You have to know what your purpose is and have a well executed plan. Just having a presence isn't enough.

Karen Chia

Agreed, but the point about well executed plan, sometimes it I wonder how and when would a Social Media campaign be consider a success. I'm also at times asking if social media is consider a fast or a slow channel. (Indexing - Fast) It's good for crisis management we know, if the brand is well known then it's easy, but what if the business is a total newbie? Then business will have to first go out to "make" friends before they can even think of launching any campaign.

What would you consider to be the core components of a social media marketing plan?

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