Reading time: 1 – 2 minutes
"Just put yourself out there" is the lame advice you hear from most so called social media experts. So you get a Twitter account, set up a Facebook fan page, get a Friendfeed, get on Seesmic, Ustream, etc., etc.
But it’s not the answer. Just having a social media presence doesn’t replace a good product, no, scratch that, it doesn’t replace an OUTSTANDING product. So before launching your social media campaign, the first question to ask yourself is, "Do you or your product have what it takes?" In other words, can your product or service deliver the benefits it promises?
Gary Vaynerchuk in his talk at Austin’s SXSW conference says it best, albeit graphically,
"You could have the greatest marketing campaign of all time but if your bottled water tastes like ass, you aren’t going to win. But if your bottled water lights up the world and gives you money and nobody knows about it and you don’t know how to tell that story, you’re not gonna win either."
So it’s not just the social media presence, but the presence backed up with outstanding content and value.
Please comment, let me know what you think.
