Reading time: 2 – 3 minutes
A few weeks ago I got an envelope in the mail that really caught my attention. It was in a translucent envelope through which I could see the following card:
I pushed the other mailed aside and opened it at once. I had to see who it was from. It was from Enthusem, a company that makes sending personalized printed greeting cards as easy as sending an email.
I know of other options that let you send a single printed greeting card but what I think makes Enthusem really ingenious is that you can attach electronic files like videos, PDFs or web pages just like email. The recipient gets a unique “Pickup Code” which they type online to see.
They even provide reporting that tell you when the recipient sees your online attachment. Which means your direct mail campaigns are measurable.
The cost is based on credits. The more credits you buy at a time, the less the cost of sending a mailer. Although the cost is reasonable, I wouldn’t use it for mass random mailings. But if you strategically select customers, prospects, or colleagues, the return on investment could well be worth it.
This combination of the card AND the online attachment really make the difference.
Standing out is no longer enough, you also have to be memorable. I experienced it first hand and Enthusem is definitely both.
To give Enthusem a free try, click on the button below:
