Reading time: 2 – 2 minutes
It is said in marketing you should be the red elephant in a room full of grey elephants. Hmmm, sounds like sane advice. After all, you want to be noticed, differentiated from you competitors and “Stand out“, right?
Not so quick.
Standing out for the wrong reasons can be worse than not standing out at all.
Two perfect examples…
It was Saturday night and hubby and I where watching the US Open expecting to see and hear the usual sights and sounds of an elite level competition.
What we didn’t expect was how Serena Williams “stood out“.
Not by winning or giving a full out effort to the end, but by going ballistic on a line judge, dropping a few F-bombs and letting the judge know what part of her anatomy she would be shoving the ball into.
Tsk, tsk, tsk, tsk.
Disappointing to say the least.
Not exactly the behavior you expect from a ‘CHUMP-ion’.
Then, the next evening, LIVE at the MTV VMA awards, yet something else “stood out“.
Just as Taylor Swift is giving her acceptance speech, Kanye West rips the microphone from her to give a performance of his own by squawking about who he thought should have gotten that award instead.
Can you spell NO SHAME or should I say NO BRAIN?
But the story wouldn’t be complete without ONE more example.
You see, later that night, as Beyonce accepted HER award, she graciously called Taylor Swift on stage to let her have the moment that had been stolen from her before.
Finally, amongst the madness, another way to stand out.
Yet this time with real class and for the right reasons.
That’s the difference.
Now go stand out the right way!
P.S. The totally new approach to standing out with your marketing on Twitter that I told you about is closing the doors tomorrow (Tuesday Sept. 15) at midnight EST. This is your last chance for the FREE DVD offer.
http://www.budurl.com/twittermethod
