Reading time: 4 – 6 minutes
Image by MrBobDobolina via Flickr
“One sip and you will find that all your endeavors succeed. At least until the effects wear off.”
Professor Horace Slughorn in Harry Potter and the Half-Blood Prince
We were watching the latest Harry Potter movie with my 8 year old son, who is a fan, when [...]
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Reading time: 2 – 2 minutes
It is said in marketing you should be the red elephant in a room full of grey elephants. Hmmm, sounds like sane advice. After all, you want to be noticed, differentiated from you competitors and “Stand out“, right?
Not so quick.
Standing out for the wrong reasons can be worse than not [...]
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Reading time: < 1 minute
I learned about this video from Tom McCarthy.
It’s only a minute and it speaks for itself. Quite powerful – enjoy!
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Tags: inspiration·motivation·Video
Reading time: < 1 minute
Perception is everything. At first glance the following ad had an entirely different meaning to me.
Then I saw the space between the words “Love” and “Making”. Ohhhh!!!
Completely different ad don’t you agree?
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How This One Word Made A Headline Go To Crap
Where [...]
Tags: ad·Copywriting·headline
Reading time: < 1 minute
In this video I share, the one sentence I learned that drives my online business and let’s me determine super quickly what to pursue and what to scratch.
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Tags: business definition·online business·yisel·yisel guajardo
