“One sip and you will find that all your endeavors succeed. At least until the effects wear off.”

Professor Horace Slughorn in Harry Potter and the Half-Blood Prince

We were watching the latest Harry Potter movie with my 8 year old son, who is a fan, when we heard about “Liquid Luck”, a magical potion that guarantees success.

I smiled and chuckled. Although the potion might not exist, the fear of failure and the fantasy of succeeding at everything we try HAS always existed.

It might not be called “liquid luck” but the search for the “magic bullet” or “quick fix” or the next big product launch that will solve all your problems and grant you everything you desire like the wave of a wand is as real as it is in fiction.

We’ve all wished for our own “liquid luck” at one point in our lives.

I’ve done it. You’ve done it.
It’s natural.

Yet, understand this.

It will NEVER get you what you want.

Why?

Simple. IT DOESN’T exist.

To really succeed you’ll have to change the belief in ANY magic “anything”.

Here’s how to do it.

CHANGE how you think about failure.

There is a quote from Eben Pagan that explains this better than I’ve ever heard.

Write this down…

“To immediately eliminate failure, learn from it.”

That is how some of the biggest flops in history have been turned into massive successes.

Like…

Michael Jordan, after abruptly retiring from basketball to pursue a lackluster and much criticized career in baseball, learned from it and returned to basketball to lead his team to not one but three additional championships.

Or…

Apple designed a personal computer in the early 80′s called Apple Lisa at a cost of $9,995 ($21,660 today).

The result?

Apple ended up burying it’s last 2,700 Lisas in a Utah landfill in 1989.

I’d say they learned a few things and a little something called an iPod and later an iPhone have well made up for this flop.

One more…

When Fred Smith was told his idea for an overnight delivery business was stupid or his planes were reposessed or his employees had to go to liquor stores to cash their checks to give him more time to cover the payroll, it wasn’t failure to him.

Now?

Fedex is a $37 billion dollar company.

So if I can leave you with something this year,
it’s THIS…

If you learn from failure and continue adjusting your course, it ceases to exist.

And before you know it.

You’ll arrive.

And that my friends is liquid luck that NEVER wears off.

*************
This was my last post this year.
Thank you for being a loyal subscriber.
If you are reading THIS far you are.

I’m taking the rest of the year off to celebrate Christmas, plan the coming year and focus on family.

Next year will be even bigger and better than ever and I’ll be back with you again with LOTS of great things and plans to continue to serve you.

(I’ll fill my loyal newsletter subscribers in FIRST on what I’ve been working on behind the scenes. So make sure to subscribe and stay tuned…)

Merry Christmas, Happy Holidays and like a friend says Blue Skies!

Love,
Yisel

P.S. Let me hear from you.
Comments, hate mail, and replies all welcome here

It is said in marketing you should be the red elephant in a room full of grey elephants.  Hmmm, sounds like sane advice.  After all,  you want to be noticed,  differentiated from you competitors and “Stand out“, right?

Not so quick.

Standing out for the wrong reasons can be worse than not standing out at all.

Two perfect examples…

It was Saturday night and hubby and I where watching the US Open expecting to see and hear the usual sights and sounds of an elite level competition.

What we didn’t expect was how Serena Williams “stood out“.

Not by winning or giving a full out effort to the end, but by going ballistic on a line judge, dropping a few F-bombs and letting the judge know what part of her anatomy she would be shoving the ball into.

Tsk, tsk, tsk, tsk.

Disappointing to say the least.

Not exactly the behavior you expect from a ‘CHUMP-ion’.

Then, the next evening, LIVE at the MTV VMA awards, yet something else “stood out“.

Just as Taylor Swift is giving her acceptance speech, Kanye West rips the microphone from her to give a performance of his own by squawking about who he thought should have gotten that award instead.

Can you spell NO SHAME or should I say NO BRAIN?

But the story wouldn’t be complete without ONE more example.

You see, later that night, as Beyonce accepted HER award, she graciously called Taylor Swift on stage to let her have the moment that had been stolen from her before.

Finally, amongst the madness, another way to stand out.

Yet this time with real class and for the right reasons.

That’s the difference.

Now go stand out the right way!

P.S.  The totally new approach to standing out with your marketing on Twitter that I told you about is closing the doors tomorrow (Tuesday Sept. 15) at midnight EST.  This is your last chance for the FREE DVD offer.
http://www.budurl.com/twittermethod

I learned about this video from Tom McCarthy.

It’s only a minute and it speaks for itself.  Quite powerful – enjoy!

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Perception is everything.  At first glance the following ad had an entirely different meaning to me.

Then I saw the space between the words “Love” and “Making”.  Ohhhh!!!

Completely different ad don’t you agree? 

Other Related Posts You Might Like

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In this video I share, the one sentence I learned that drives my online business and let’s me determine super quickly what to pursue and what to scratch.

I was on Facebook and saw this ad on the sidebar.

I ‘especialy’ thought the line ‘represent your business profesionaly ‘ was a nice touch.

I could say so many things about this ad, but I better not.  Grandma might be reading.

I’ll just let you make your own conclusions…