Reading time: < 1 minute
Perception is everything. At first glance the following ad had an entirely different meaning to me.
Then I saw the space between the words “Love” and “Making”. Ohhhh!!!
Completely different ad don’t you agree?
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Tags: ad·Copywriting·headline
Reading time: 3 – 4 minutes
If the front door doesn’t catch people’s attention, they won’t come in. The headlines of anything you write – blog posts, email subject lines, ads, etc., are like doors. It doesn’t matter how great the content is inside if nobody opens the door. So your first job is to get [...]
Tags: blog post titles·Copywriting·headlines·tracking·twitter
Reading time: < 1 minute
I wouldn’t want to buy a fully loaded portable toilet.
No wonder they later changed it to "fully equipped".
image source: consumerreports.org
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