Perception is everything.  At first glance the following ad had an entirely different meaning to me.

Then I saw the space between the words “Love” and “Making”.  Ohhhh!!!

Completely different ad don’t you agree? 

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A few weeks ago I got an envelope in the mail that really caught my attention. It was in a translucent envelope through which I could see the following card:

I pushed the other mailed aside and opened it at once.  I had to see who it was from.  It was from Enthusem, a company that makes sending personalized printed greeting cards as easy as sending an email.

I know of other options that let you send a single printed greeting card but what I think makes Enthusem really ingenious is that you can attach electronic files like videos, PDFs or web pages just like email.  The recipient gets a unique “Pickup Code” which they type online to see.

They even provide reporting that tell you when the recipient sees your online attachment. Which means your direct mail campaigns are measurable.

The cost is based on credits.  The more credits you buy at a time, the less the cost of sending a mailer. Although the cost is reasonable, I wouldn’t use it for mass random mailings. But if you strategically select customers, prospects, or colleagues, the return on investment could well be worth it.

This combination of the card AND the online attachment really make the difference.

Standing out is no longer enough, you also have to be memorable. I experienced it first hand and Enthusem is definitely both.

To give Enthusem a free try, click on the button below:

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There was something in the following video that Seth Godin said that is a paradigm shift on how we have marketed and been marketed to in the past, and how that no longer works in bringing about significant change and contribution to the world.

He goes on to list the qualities of leaders and entrepreneurs who challenge the status quo and bring about things others thought was not possible.

There were so many golden nuggets in this talk that I could write a whole blog post on almost every sentence. Leave me your thoughts and comments.

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I was on Facebook and saw this ad on the sidebar.

I ‘especialy’ thought the line ‘represent your business profesionaly ‘ was a nice touch.

I could say so many things about this ad, but I better not.  Grandma might be reading.

I’ll just let you make your own conclusions…

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"Just put yourself out there" is the lame advice you hear from most so called social media experts. So you get a Twitter account, set up a Facebook fan page, get a Friendfeed, get on Seesmic, Ustream, etc., etc.

But it’s not the answer. Just having a social media presence doesn’t replace a good product, no, scratch that, it doesn’t replace an OUTSTANDING product. So before launching your social media campaign, the first question to ask yourself is, "Do you or your product have what it takes?" In other words, can your product or service deliver the benefits it promises?

Gary Vaynerchuk in his talk at Austin’s SXSW conference says it best, albeit graphically,

"You could have the greatest marketing campaign of all time but if your bottled water tastes like ass, you aren’t going to win. But if your bottled water lights up the world and gives you money and nobody knows about it and you don’t know how to tell that story, you’re not gonna win either."

So it’s not just the social media presence, but the presence backed up with outstanding content and value.

Please comment, let me know what you think.

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