Your personal brand. What is it saying about you?
The other day I was sitting at dinner with my family and the phone rang.
I normally don’t answer calls when the Caller ID is hidden, but this time I did.
On the other line was a guy who says,
“I’m not selling anything, I just want to ask you a few questions for a survey
on your telecommunications preferences.”
I said, “Only if it takes less than five minutes.”
He said it would.
Of course he lied, it took twenty.
At about minute five and 3 seconds and start to get annoyed
and was toying with the idea of just hanging up.
But suddenly I realized, “Hmmm, these communications companies
spend millions of dollars on market research. There must be something
to these questions.”
And there was. The gold was the last few questions. Of course. Read the rest of this entry
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