Reading time: < 1 minute Perception is everything. At first glance the following ad had an entirely different meaning to me. Then I saw the space between the words “Love” and “Making”. Ohhhh!!! Completely different ad don’t you agree? No Tag Other Related Posts You Might Like How This One Word Made A Headline Go [...]
Entries from May 28th, 2009
“Love Making Movies” Ad Gone Bad?
May 28th, 2009 · View Comments · Because I Say So..., Copywriting, Facebook, Marketing
Tags: ad·Copywriting·headline
8 Tips for Writing Compelling Blog Post Titles
May 26th, 2009 · View Comments · Blogging, Copywriting, Twitter
Reading time: 3 – 4 minutes If the front door doesn’t catch people’s attention, they won’t come in. The headlines of anything you write – blog posts, email subject lines, ads, etc., are like doors. It doesn’t matter how great the content is inside if nobody opens the door. So your first job is to [...]
Tags: blog post titles·Copywriting·headlines·tracking·twitter
How To Take Twitter Offline
May 22nd, 2009 · View Comments · Branding, Marketing, My Toolbox, Social Media, Twitter
Reading time: 2 – 3 minutes A few weeks ago I got an envelope in the mail that really caught my attention. It was in a translucent envelope through which I could see the following card: I pushed the other mailed aside and opened it at once. I had to see who it was from. [...]
Tags: enthusem·greeting cards·offline marketing·Social Media·toolbox·twitter
The One Sentence That Drives My Online Business
May 15th, 2009 · View Comments · Because I Say So..., Entrepreneurs, Entrepreneurship, Videos
Reading time: < 1 minute In this video I share, the one sentence I learned that drives my online business and let’s me determine super quickly what to pursue and what to scratch. No Tag
Tags: business definition·online business·yisel·yisel guajardo
Average Ideas Don’t Change The World – Seth Godin Video On The Tribes We Lead
May 14th, 2009 · View Comments · Entrepreneurs, Entrepreneurship, General, Marketing, Videos
Reading time: 1 – 2 minutes There was something in the following video that Seth Godin said that is a paradigm shift on how we have marketed and been marketed to in the past, and how that no longer works in bringing about significant change and contribution to the world. He goes on to list [...]
Tags: Marketing·seth godin·Videos